Author's articles

The Future of Public Relations: Comprehensive PR Trends and Predictions for 2025

By Sneha Mukherjee · 6 days ago

Today, we’re embarking on a journey that’ll shatter a common misconception and light a fire under your ambition to master the digital seas. Feel like a small fish in the vast, unpredictable ocean of social ...

From Leads to Customers: Proven Strategies for Small Businesses to Boost Conversions

By Sneha Mukherjee · 1 week ago

If you run an online store or rely on your website to bring in leads and sales, you already know how important forms are to your business. They can either boost your success or hold ...

Google DeepMind Launches Gemma 2: A New AI Model Revolutionizing Research and Development

By Sneha Mukherjee · 2 months ago

Google DeepMind has released Gemma 2, the latest in its line of open-source AI models, offering groundbreaking performance and efficiency for researchers and developers. With two parameter sizes—9 billion (9B) and 27 billion (27B)—Gemma 2 ...

How Do AI Solutions Drive Productivity And ROI In Business?

By Sneha Mukherjee · 2 months ago

How much more productive could your business be if mundane tasks were automated, decisions were data-driven, and customer experiences were personalized? Companies are turning to how AI increase productivity to answer that very question in ...

The Impact of Hermeneutical Injustice on ASN Students Involved in Transitions from Early Years Education

By Sneha Mukherjee · 2 months ago

Introduction The transition from early years education to primary education marks a crucial developmental phase in a child’s life. For children with Additional Support Needs (ASN), this period can present unique challenges, as they navigate ...

Roots and Reflections: Stirling as Home

By Sneha Mukherjee · 6 months ago

Nestled in the heart of Scotland, where ancient stone embraces modern life, Stirling stands as a testament to history and a sanctuary for those who walk its paths. As the sun dips below the horizon, ...

The Epistemological Crisis: How Social Media and Wicked Problems Impact Civil Discourse

By Sneha Mukherjee · 6 months ago

I stumbled upon this article on the website "Language on the Move" by Fred D'Agostino, and its title, "Wicked Problems and Social Media Echo Chambers: The Epistemological Crisis," immediately caught my attention. The reason for ...

Exploring Power Dynamics in University Housing: A Sociolinguistic Study at the University of Stirling

By Sneha Mukherjee · 6 months ago

Exploring Power Dynamics in University Housing: A Sociolinguistic Study at the University of Stirling Abstract This study dives into how language is used within the University of Stirling’s housing Occupancy Agreement and emails to subtly ...