Author's articles
Why Email Tracking is a Game-Changer for Sales Teams
By Ethan James · 2 weeks ago
In a competitive sales landscape, every email holds the potential to drive a deal forward—but without visibility into recipient engagement, sales teams are left guessing. Are your emails being opened, ignored, or buried in inboxes? ...
Leveraging SMS and Email for Appointment Reminders & Customer Retention
By Ethan James · 3 months ago
Every business knows the frustration of missed appointments and no-shows. Whether you run a healthcare clinic, a financial services firm, or a salon, wasted time means lost revenue.
The good news? A simple SMS and ...
Why Customer Insights Are the Secret Weapon of High-Performing Contact Centers
By Ethan James · 3 months ago
Today’s customers don’t just want support — they want to feel understood.
It’s no longer enough for contact centers to simply answer calls or respond to inquiries. The real differentiator lies in knowing your customers ...