Author's articles

Selling on Social Media Without Driving People Away
By Susan Friesen · 4 years ago
5 Social Media Selling Tips & Warnings Social media is one of the best marketing tools out there: you can grow and reach a large audience with content and ads, and people who like and/or ...
Competitive Positioning for Nonprofits
By Susan Friesen · 4 years ago
How to Create a Brand Positioning Statement It’s an important question every organization must ask themselves: what sets you apart from the competition? Notice I said "organization." Don’t think that just because you’re part of ...