Author's articles
Can you use the Tools of Persuasion in your Marketing?
By Deborah Jackson · 12 years ago
In my book ‘Easy Marketing for Women’, I talk about the six tools of persuasion – simple principles first outlined by Robert Cialdini, the expert on persuasion.
These principles stand the test of time… so ...
Finding Your Niche to Profits
By Deborah Jackson · 12 years ago
In the last issue we talked about how we need to overcome our fear of change to breakthrough to a new level of success in our business.
This same fear crops up again when we ...
Saying Yes To Business (and Income) Within Your Reach is a MUST!
By Deborah Jackson · 13 years ago
Napoleon Bonaparte once said, "The torment of precautions often exceeds the dangers to be avoided. It is sometimes better to abandon one’s self to destiny."
Have you ever felt on the door step of something ...
Marketing & Dinner Parties
By Deborah Jackson · 13 years ago
Would you prepare a lavish dinner and just hope people showed up? I didn't think so.
Gary is a fine accountant. He's been to university. He's got all the certificates he needs. He has a ...
Small Business Marketing: Doing it like Disney
By Deborah Jackson · 13 years ago
If business was about simple economics, no one would go to a Disney property. But millions do. What can you learn from that?
My friend, Cecilia, recently took her two small children to Disneyland. They ...
Marketing: Do You Hate Marketing?
By Deborah Jackson · 13 years ago
If you're in small business, I know something about you. You think there's something great about your business.
You may be in accounting or planning special events or helping others stay healthy or teaching or ...
5 Ways to fast track your business with WHY?
By Deborah Jackson · 13 years ago
Business owners are the most easily distracted humans on the planet. We get excited about one marketing strategy and then jump to the next if it seems more interesting or exciting. Here's a short list ...