Author's articles
Dentist Marketing: Marketing is About Testing
By Dr. Len Schwartz · 12 years ago
This dentist marketing strategy is VERY important...although it will likely not seem like a marketing strategy to you.
It’s a foundational understanding about what marketing is.
If you don’t test your marketing...you should plan on ...
Financial Advisor Marketing: Dinner With Clients Generate Huge Referrals
By Dr. Len Schwartz · 12 years ago
I’ve got a great financial advisor marketing idea for you! I say it’s a great idea because you can find out so much information by simply talking to your clients. I want to talk about ...
Financial Advisor Marketing: Marketing is About Testing
By Dr. Len Schwartz · 13 years ago
This financial advisor marketing strategy isn't really a marketing strategy
in the traditional sense.
It's a foundational understanding about what marketing is.
Marketing is simply a series of "tests" to see what works.
Believe me, ...
How To Generate Referrals From Your Existing Clients Without Asking
By Dr. Len Schwartz · 13 years ago
So many entrepreneurs, business owners, and professionals fail to tap into their existing client/customer base in order to grow their business. They suffer from the "what’s next" or "who’s next" syndrome and only focus on ...
The FREE Consult Strategy That Generates New Business
By Dr. Len Schwartz · 13 years ago
I refer to this marketing strategy as the "let me see if I can help you" offer. You may meet people at a mall, at a restaurant, at a party, etc., and these people may ...