Author's articles

Prepare for Successful PPC Campaigns Before You Pay for a Single Click

By Scott Buresh · 11 years ago

As a PPC management company, we are often called upon to "fix" PPC campaigns that are not performing at an acceptable level (or are not performing, period). What we often discover is that these campaigns ...

Too Much Traffic? Too Many Leads? Try Search Engine Optimization.

By Scott Buresh · 12 years ago

Yes, you read the title right. My company recently performed extensive search engine optimization on a client website, and the results were staggering. Within a month, organic search traffic had dropped by over 60%. Inbound ...

Inbound Links for Search Engine Optimization – Do You Deserve Them?

By Scott Buresh · 12 years ago

As part of a comprehensive search engine optimization campaign, gaining inbound links to your website is critical. But what exactly does this entail, and how should you most effectively go about gaining these types of ...

Hiring a Search Engine Optimization Company? Ask About a Pay-Per-Click Campaign as Proof of Concept

By Scott Buresh · 12 years ago

There are generally two types of clients who seek out search engine marketing services - those who are new to the discipline and are researching various companies, and those who were unhappy with a previous ...

When Your Web Visitors Call: Using Dynamic Telephone Number Insertion to Bridge the Website Analytics Gap

By Scott Buresh · 13 years ago

In previous articles about search engine marketing and website analytics, I have written about the importance of tracking leads from a website all the way through the buying cycle in order to determine which of ...

Chasing Leads: Offline Lead Tracking in SEM Campaigns, Pt. 2

By Scott Buresh · 13 years ago

To read part one of this article, please visit: http://www.articlebiz.com/article/1051257025-1-chasing-leads-offline-lead-tracking-in-sem-campaigns-pt-1/ The newly coined term 'results measurement' is used by companies to define the purposes of lead tracking in SEM campaigns, and is a valuable means ...