Author's articles

Six Big Myths About Testimonials
By Colleen Francis · 13 years ago
Six Big Myths About Testimonials In a competitive marketplace it's important to use every tool in your sales toolbox to help drive more revenue into your business. Testimonials are, by far, one of the most ...
#4. Engage your sales math
By Colleen Francis · 13 years ago
Five great ways to send your sales skyrocketing in 2010 So far in this five-article series, I’ve focused on what you can do at the front-end of your sales cycle to help generate the great ...
Don’t overdo it!
By Colleen Francis · 14 years ago
Avoid the trap of overselling It’s every salesperson’s nightmare: the sale that unravels just before the deal has been closed. It happens more often than it should, and overselling is quite often the cause. As ...