National Radio Advertising -Nielsen & Arbitron Keep Stations Honest There's an old saying we have in the south: How do you know who your daddy is? Because your momma told you so. When you're looking ...

Remnant Advertising - Beware of the word Remnant "Remnant" is a term you hear more and more often in television and radio advertising these days. It's not a new thing; I myself remember hearing it ...

Radio Advertising " What is a fair price for radio commercials or a radio "spot"? The most common question we get about TV advertising and radio advertising is "What is a fair price for a ...