Crucial to good public relations is pitching to a reporter. Effective pitching involves extracting and conveying, in less than 30 seconds the core of any story. Be sure to introduce yourself. Keys aspects are: • ...

Most people know that bird flu is beginning to emerge as a serious health threat to the world. There are real concerns and in this article we give answers to 10 questions which many individuals ...

As we continue to watch the heart-wrenching images of the damage and destruction brought on by hurricane Katrina, we naturally search for a way to make sense of it all. Why is it so bad? ...