As a young professional of 26, I stay connected on the go! My phone and laptop, with the much needed internet connection, are now my life while I work, eat, play, pray or travel! I have a virtual family and life, beyond the physical space I live in, be it work or home. So, it is no doubt, given the current scenario I also share my knowledge, learning, feedback and thoughts with the inhabitants of the virtual world on a day to day basis. The world of internet has its own charms! Blog marketing is one that has me hooked! Blog marketing is an amalgamation of two words and two worlds. The two words- Blog and Marketing and two worlds: the personal view and the idea of online marketing used by companies.

• Blog provides a non-technical person, like me or you, a platform to share and interact with people on topics of mutual interest or simply write or express feelings or thoughts.

• Blog is also a way to share my feedback about certain products I have used, services I have experienced or even my ramblings on day to day events that affect us all, global warming, war, technology etc. The latter, as a global phenomenon, has caught the eye of the marketing teams of companies.

• Blog and internet marketing are now being combined into blog marketing and being used as a part of the marketing strategy and campaigns by small and big businesses alike. Companies are now putting people at work to write blogs about their products and services and interact with customers.

• Blog Marketing provides the companies a collaborative platform to interact with customers and get the feedback via comments from its users about the product or service experience and their opinion on the same.

Blog Marketing while being an economical way to advertise and market needs its share of attention for detail. For one, the company needs to ensure that the blog is interactive and exciting. Starting off with blog marketing, because it was an agenda in your marketing strategy, is not a great way to kick off. You need to realize the potential of blog marketing and leverage it to the best! Keep some dedicated bloggers to ensure a continue stream of interactive blogs, response to customer’s comment and also ensure the interest of customers by giving them something new and beyond business topics! Point is to be personal, real and in sync with the customer’s mood and events affecting their lives.

Blog marketing provides us a platform for direct interaction with the customers and users. Blog marketing will or might garner both kinds of responses- positive and negative. At the same time, it could be a source of new product ideas, innovations and suggestions for aspects of improvement. If we use the power of blog marketing in the right manner, we can reap more benefits. We get direct feedback from our customers. We will be more visible by being more responsive and active on our own blogs and thereby improve the hits and clicks for our website and business revenue. This would also ensure development of customer trust and loyalty over a period of time. A customer, who is well treated or helped in time through our blogs, will definitely give us a few more referrals!

Although, blog marketing leaves a lot to imagination when it comes to intangible aspects of customer interaction, as a company we need make sure that we treat each customer with respect and dignity. An angry customer/end user should be treated with utmost care. Our response should show our concern and genuine interest to help and sort out the issues of our customers and address their concerns and questions. After all, "customer is the king/queen"! A little interest, a focused approach and a genuine feeling to delight customers by associating directly with them is all you need and you could blog your business to success!

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