Outsourcing Web Development – Benefits and Risks

Computers & TechnologySearch Engine Optimization

  • Author Dawn Lee
  • Published June 22, 2010
  • Word count 457

Outsourcing of web development is a trend that has caught up in recent times. Originally people were skeptical in sending work abroad, but nowadays it is a modern day boon. It can be a huge cost saving factor for small and mid-size businesses but it is also a tricky proposition sometimes due to the risks involved. The key is to balance the possible benefits like reducing cost and minimizing the risks by taking sound outsourcing decisions.

Countries like India, China, Philippines, and Russia have emerged as the most popular outsourcing destinations for web development and SEO services. Among them, India is the hottest outsourcing destination due to more skilled and English speaking manpower availability. Many small and midsized companies in US, Europe and Australia outsource their web development work to Indian web development companies.

Companies have many good reasons for embracing outsourcing web services to India. Outsourcing to a web designing company or a SEO services company in India is beneficial from the pricing point of view as the services are offered at a very economical rate. The reason for the economical pricing is the availability of competent and skilled web professionals.

When you outsource work to a web development company, it is not only cheaper in terms of service rates but also saves infrastructure and training cost. Also the time difference can be utilized to complete critical work at night when regular employees are not available.

There are other advantages too, e.g. the outsourcer can focus more on strategic thinking and managing trade partner relationships and also increase efficiency by centralizing functions. It also helps the company to keep pace with the changing technology without changing the infrastructure.

Outsourcing web services makes a lot of sense, but it is very essential to source the service from the right company. Because despite all the advantages of outsourcing there have been instances of many fraud companies that appear quite convincing at first but then provide shoddy services or disappear. The trick is to find the right web development company to outsource and that includes not only evaluating various companies but also seeing if they match your business needs.

Before you choose a company, you should make sure to look up references and past records and do a thorough research on their credentials. In case of a SEO services company, make sure that they use white hat methods of optimization and don’t promise an overnight increase in ranking.

If these points are taken care of, outsourcing can be very beneficial to companies. Choosing the right web designing company for outsourcing is the key. As per the experts, outsourcing of web services is here to stay and it is only going to be bigger in the near future.

Dawn Lee is a e-business professional at iDes Solutions Inc. an outsource web development company based out of California with its delivery center in India. Dawn is an e-business expert and writes on a number of subjects like Web development, custom web design, web hosting, Seo etc.

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