There is huge push right now among internet marketers to sell you software that will automatically get you backlinks to your site through RSS feeds or by doing auto submissions of articles. Don't fall for it. Automating these tasks will most surely throw a red flag to Google and they will most likely eventually ban your domain from their search listings. Not that I'm against RSS feeds or article marketing, in fact I use them both, but if you're going to spend your hard earned money on something to boost your search engine results at least spend it on a good SEO course.

Contrary to what you may have been told it is not that difficult to get on page one of Google through simple search engine optimization. As a matter of fact over a longer period of time you will get to page one and stay there much longer if you do it through SEO than thru any tricky backlink maneuver. SEO is not as hard as you think. Will optimizing your site be enough to get you to page one in a very competitive market like "weight loss"? I doubt it, but it's not hard to get to page one for longer tailed keywords. And I don't mean 4-5 word phrases that no one ever searches for, but 2-3 word phrases that get search anywhere from 5,000 to 20,000 times a month. Doing SEO can get you on page one for them, no problem.

Most people believe that search engine optimization is some complicated project that is constantly changing. This simply isn't true. The same honest SEO that got your site on page one a year ago will still be working 10 years from now. Proper keyword selection, choosing the right domain name, making your page title keyword rich and relevant to your content and naming your pages correctly will always work.

Auto generating keyword heavy content that makes no sense to the reader will not. The engines have become way too sophisticated for that. No, instead trying actually writing some good content, keeping it focused on your topic and use tags like the "heading" tag and the right anchor text for internal links in manner that would make sense to real live human and the search engines will love you. It takes no less time to write good content as it does to try and implement some search engine manipulation plan that isn't going to work for long. And a site with quality content will stay on top of the listings much longer.

Is there work that needs to be done up front? Of course. Doing keyword research to find out what search terms people are actually typing into the search engine boxes is a start. Once you've determined that it is actually quite easy to get a keyword rich domain name and build your content around what people are searching for. Remember it doesn't do you any good to rank high for terms that no one searches with. Keep that in mind next time some guru gives you examples of sites that they have on page one. See if anyone is actually looking with those search phrases.

The rest of the work involved is mainly just writing to inform the reader. Creating valuable content on your site that keeps them there. Search engines pick up durations of visits, so make sure you have a site worth looking at. Creating a site as a source of information with the right keywords and you can be on page one of Google in no time.

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