There is considerable doubt about the fact as to whether SEO services are really here to stay. One opinion is that these are nothing more than a fad. However, this viewpoint is nothing more than generalization.

The simple reason being, although internet marketing has been changing at a rapid pace, it has not been irrational. The story unfolds perfectly if you look at it in retrospect. However, the question remains whether we can successfully predict the future of web marketing, as it has become synonymous with SEO of SEO services.

Why Bother About Web Marketing?

Can a company survive without web marketing? Yes, but can a company live up to its fullest potential without web marketing? Well, this is highly unlikely - almost impossible. There are more than 20 million web searches conducted daily, many of them for exactly the same product that you might be selling. The Internet is exerting mass influence on its users. Anybody who knows how to use this to his advantage will get a good share of the sales dollars that flow with the currents of search engines and the results that they throw up.

Understanding The New Rules

Most marketers have a hard time figuring out the new rules of communication. This is because many of them have been conditioned all their lives to look at marketing communication as delivering messages to the people via mass media.

However, the nature of mass media itself has changed. There are no longer entry barriers, and anybody with a computer and internet connection has the world as his audience. This has changed the entire scene from receiver-sender model to a network model, where messages are flowing in from all sides.

The Fall Of Advertisements!

When the search engine era started, it was considered just like the traditional media, and pay per click advertisements came into vogue. However, this program was fundamentally flawed because it ignored the ability of the Internet to create consumer networks.

Also, it was observed that the paid advertisements were not remotely comparable to the amount of traffic and sales that the top few organic links in Google generated. This is because the consumer considered them authentic, then came the SEO services.

These service providers would study various keywords used on search engines. They would make a note of the traffic generated and then look for the maximum traffic with minimum competitors. This is called keyword research. After the keyword research is done, the balance procedure of website optimization takes place. This is generally done using directories, forums, and popular online portals. Articles informing and educating the customers are written there, and links are provided for the website.

This significantly increases the probability that anybody may click on the website and make a purchase. This ability to translate marketing effort to sales dollars has been the key feature of SEO services.

The Future

The media habits of consumers are dramatically changing. The numbers for television, radio, and other media are falling drastically. On the other hand, the number of online users is considerably increasing. It is essential that one understands the power of SEO services and uses them to full advantage. They create sales at a fraction of the cost compared to other methods.