I have been working on the search engine optimization of my jewelry and gifts website for a few years now. I implemented the points the I learnt from reading articles about SEO. My handmade jewelry wholesale website has been doing really well in Google SERPs. Below are the tips to pay attention to if you are working on your website so the search engines can find your website and have a chance to climb on search engine result pages.

Getting your website online is the easier part of having a handmade jewelry or animal jewelry website. You have to put lots of effort to make your wholesale jewelry website to the top pages in Google search so prospect customers can find you.

Search engine optimization is essential for handmade jewelry internet marketing. The handcrafted jewelry business is very competitive with millions of websites clamoring for top ranking in the search engine result pages. Using the right techniques can be challenging for handmade jewelry marketers. Creating handcrafted jewelry is in itself a full time job so many people can not devote a great deal of time to their websites. It is important to use search engine optimization correctly to achieve the best results in the least amount of time.

Search engine optimization begins with the website. In order to make the handmade jewelry website optimized effectively, it is important to keep in mind that each web page is separate and should have its own keywords. This means that not only the homepage needs to be optimized, but each page should also be optimized using the most appropriate keywords and long-tailed keyword phrases.

Don't place a list of links on your website. Always place a link within at least two to three lines of related content. The better your description, the more likely it is someone will click on the link.

Don't limit your keyword or phrase to text links. You should also incorporate your keywords into your image alt tag and domain name, whether it is part of the name itself or contained within the description.

XML Sitemaps are great for making sure that Google and the other engines will be able to spider your entire site. While an XML sitemap will not directly impact your search rankings it can help as Google is more likely to see any changes more quickly and this in turn might have an impact.

Make sure that the most important pages on your site can be reached with as few clicks as possible from your home page. The fewer clicks you need to get to a web page, the more important is that web page.

Registering your site with Google Webmaster Tools would help you to find out any noted errors. This will help you solve some of the problems that you might have with your website.

It is a very good idea to have robots.txt file for your wholesale jewelry website. This is the first file all search engines look for every time they visit your site. Placing a blank robots.txt file in your root folder will not help with search rankings, it will help reduce 404 errors appearing in your log files.

Having the same, duplicate content for all your website pages can be damaging to your rankings. It is a very good idea to write content that is unique on your site. This will help you have higher ranks as they say "content is the king". Update your content often as with old static content can often slip away. Keep your content fresh and updated to keep bringing Google back to your site. If they find new pages and updated pages with every visit, Google and the other robots will come back more often.