Every web-master should know that properly made on-page optimization kills two birds with one stone. It can not only help to improve a website’s rankings but it increases the overall content quality and readability for a website’s visitors.

But what exactly does the term ‘on-page optimization’ mean? Basically, on-page factors are related to the content and structure of a website. Examples of on-page optimization include modifying actual HTML code-titles, meta tags, meta descriptions; keyword placement and keyword density etc. Sounds tricky? Then reading this article can be of great help to you, since it covers the basic aspects of on-page optimization and describes the best Google SEO tools for that.

Title

A title is by far the most significant website’s HTML element. It’s like your website’s business card that visitors first see in search results. That’s the reason why making up an appropriate title is extremely important for Google SEO. An ideal website’s title should be eye-catching, appealing and informative. It should tell what your business is about and contain a number of keywords. But avoid keywords overstuffing! Make certain your title is readable for humans and good for search engines.

Meta Keywords and Meta Description Tags

Meta keywords used to play quite an important role in a website’s ranking. But after innumerable cases of excessive abuse search engines stopped considering them as a factor that influences website’s position. Nowadays their only function is to inform a search engine crawler where to go.

Meta descriptions have greater Google SEO value. Although they aren’t taken into account by Google to add to your site’s ranking, they can provide people with brief descriptions of what your on-line business focuses on. This text snippet may be like a summary of what your site is about, and if it’s appealing enough visitors are more likely to click the link.

Body

Optimizing your website’s body content is the core part of Google SEO. When doing that you have to keep in mind that you write for both humans and Google crawlers.

Writing content is pretty tough and time consuming work, since you must not only apply all your creativity to shape maximally convincing and naturally looking stuff, but also choose the appropriate text length, key word density and prominence. Breaking this balance will lead to lots of problems: the content may be unreadable to visitors and your site may run a risk of being banned by Google.

Here are the stages to pass through:

• Do proper research on keywords

• Choose the best keywords for your market niche

• Shape the content of your page with these keywords, taking into account such aspects as keyword density, prominence etc.

But this amount of SEO work is too hard to do manually. Luckily for you there are lots of Google SEO tools to optimize your site’s content. One of the most authoritative Google SEO tools is WebSite Auditor. It’s cutting edge SEO tool that lets you keep close eye on top 10 on-line competitors, analyze why they are ranking high in search results and work out your own strategy to come out first. It helps you optimize your content: choose the most traffic-generating keywords, their density and prominence and much more. Besides with this Google SEO software the possibility of human-related mistakes is excluded.

Headings

After making up gripping content put it in a nice frame. Such HTML tags as - are used to define HTML headings. defines the largest heading and defines the smallest one. They help you highlight the most important areas of your site. Putting your keywords inside of a header, making them Bold or Italic adds to their prominence in the eyes of search engines. Besides these tags help to break up content and make it much more palatable for people’s eyes scanning.

Images

And finally, don’t forget about images that your site is stuffed with – they also need optimizing. The point is that interpreting an image into its meaning takes a human some milliseconds. But, alas, it doesn’t work with Google crawlers. They can see only text. So what’s the way out? Write ALT text that is a brief description of the image, and put it in the image tag. Image optimization also brings some Google SEO value, if you can place your keywords in ALT text.

That’s it! Apply all these on-page optimization techniques and get closer to your goal of ranking supremacy.