There are three primary elements of website design that must be considered when you build a company site. They include appeal, colors, and if the site is user friendly. These things are not important for personal sites that are only for friends and family but if you want to generate customers they are very important.

One of the major elements of website design is the colors you choose to use on your site. The most successful sites have soft colors that are pleasing to the eyes. If you use a color like neon green and construction orange then they can be almost blinding online. This will definitely cause users with sensitive eyes to immediately leave the site as quickly as they can click to get away. Softer colors include white, tan, beige, and taupe backgrounds. The text on the site that is best is black. Many people want to get creative but with a business there are many other ways to be creative than with the colors. Stick with professional colors even if you are trying to be fun.

Another thing to consider is appeal when it comes to website design. You might think if you cannot change the colors then the appeal is gone. This is not true. Appeal can happen by a site that has photos that are unique and interesting, content strategically placed around the site and more. An appealing site doesn’t have too much content or not enough. It has the right mix of everything so the visitors are happy to click through the site. It maintains interest of the visitors also.

Another element of website design is that the site needs to be user friendly. A user friendly site means that it is easy to click around and get through. A visitor should know exactly where they are at all times when clicking through a business site. At any point in time should they become confused about how to get back to the home page of the site they will leave and most likely not return. Clickability is very important with the design of a site.

There are three primary elements of website design that you should consider when building your site. These things include colors that are easy to look at and pleasing to the eyes, an appealing site that is interesting, and a clickable site that is easy to understand. Success online is easy but you must maintain a sense of professionalism if you want to succeed.