Social media is a word used to describe the type of media which is totally based on conversation and interaction between global people online. All the information through this media is typically shared via the internet and the value could be diversified by cultural, societal or financial and many more.

Nowadays latest trend in the new media services is the uses of Social Networking Media to promote company services and expertise. Social Media Play an effective role in boosting traffic for companies dealing into services like website designing, Web Application development, SEO Services, Custom Web application development, Software Development companies. This media uses web-based technologies and platform to transform the broadcasting media monologues to social media dialogues.

It has been modernized to reach maximum number of consumers through the internet. Social media have become stewardship to big and small businesses. Big brands are utilizing this media to reach customers globally and generate good reputation among consumer. As social media continuously growing with time, the ability to target more consumers globally has also increased. Many social media like Twitter, Facebook, Linkedin is the biggest example of such successful internet media. The capability of advertising brands in multiple languages and different countries has therefore reached. Social media have become the new "marketing tool" for effective business promotion and sales. The most popular networking sites like Myspace, Facebook and Twitter are such social media which is commonly used for socialization and connecting friends, relatives, and employees or people toghther.

Social Media is a source through which Internet marketer has been promoting their company services to uncountable user and making direct contact with B2B, B2C customer related to their services. This is an effective mode of transformation for knowledge, information and awareness to newly launched services.

If we are looking to promote any services with quick turn-around ratio and to get maximum review response from customer then social media stand top on such criteria.

Social media act as a powerful tool for traffic booster because it is always socially connected with people globally. Social Media have crossed the barriers of age and geographic locations. Many social media like Orkut, which is very much popular in Latin America and India. Networking site like Facebook, Twitter, Digs, Delicious, Myspace, etc, are the most popular Social Media

It is true that any company whether it is Service provider or Product Development Company, they all want to market their products and services to maximum audience with less time consuming mode. Social media play an important role in reach that expectation.

The only motive to drive maximum audience through such media is to help & promote you towards the website. There is no doubt that SMO work to get additional traffic to your website. Increase in trend in Social Media is because lots of people are getting addicted to the use of social community, Blogs, Forum to find the information related to there need about products and services. The wonderful thing about a Social Media is that you can express all your thoughts in one place.