Press release is a type of article that resembles a news item. The leading paragraph of the press release is preceded by the date and location just like news. Press release is used by small companies to announce a new product. They can also be used to make an announcement on a charity event, new business and etc. Press release distribution is free of charge. If you want to attract customers, your press release must be written in a professional format.

The leading paragraph is the most important paragraph because it is the first paragraph that the visitor read. The first paragraph includes a summary of the date, venue, and purpose of the announcement. The rest of the paragraphs will explain the details of the product or services which you are promoting.

After writing the press release, make sure you proof read it carefully. You can use a spell checker to check the spelling error. Sometimes a spelling checker will not proof read all the spelling mistakes. Therefore, it is best to read through the article to make sure it is free from spelling mistakes. If English is your second language, you can hire a person that is fluent in English to proofread the press release for you. It is important that the press release is grammatically correct otherwise it will give the visitors an impression that you are unprofessional. If they feel that you are unprofessional, they may change their mind and be reluctant to buy your product. Your press release should not be promotional in nature. People have an instinct to avoid promotional press release. Examples of promotional term is "Buy from us so that you can save money" and etc. The press release must be concise and describe the goal straight to the point.

At the bottom of the press release, you should include your company name, telephone number, website address and email address. If your press release is well written, it may catch the attention of a journalist. The journalist will contact you to discuss about the publication of your news in the magazine.

If your press release is good, it will be picked up by a journalist. The journalist often visits the online press release directory to find fresh content to publish on the newspaper. If your press release is chosen, the journalist will call you. You may want to remove the keywords in the press release because it is no longer needed when published on the magazine.

If you don’t know how to write a press release, you can hire a SEO company to help you. The SEO company has a group of professional writer. The professional write are well trained and have good knowledge in writing a press release. Before hiring a SEO company, you should check the portfolio of the professional copywriter. You can ask the representative of the SEO company to show you a sample press release. If the sample looks good, you can go ahead and hire the SEO company to perform the press release submission. The sample must have good sentence structure and free from grammatical error.