Directory submission involves submitting your website to the directories. When submitting to the directories, there are certain things which you must take into account. Some of the factors that you should take into account include title, descriptions and keywords. Many webmasters overlook the importance of the keywords. They only think of getting the backlink from the directory. They never think that adding the keyword can help them get referral traffic from the visitors.

Every directory submission form has a keyword field where you can add the keywords. The keywords field is optional. However, it is best that you add keywords to your listing so that it can be easily searched by the visitors on the directories. The keywords you use should be relevant to the topic of your site. You should choose keywords that are easy to be found by the visitors. By using the right keywords, you will be able to drive targeted traffic to your site. Whenever a visitor perform a search, the search engine of the directory will find the title and descriptions that contain the requested keywords. If your title or description happen to have the keyword, it will be ranked on the search result. In this way, visitors will be able to visit your site. When your site receives many visitors, its conversion rate will also increase. When the conversion rate increase, your income will also increase. Keyword is especially important if the directory receives a large amount of traffic. If you did not include any keyword in the title or description, it won’t be found by the visitors.

The keyword you add in the META tag keyword field will be used to rank your site in the search engines. Before adding the keywords, you can use a keyword suggestion tool to find out the keywords for the site. Examples of keyword suggestion tools include Google Adwords Keywords, Keyword Samurai and etc. You should select keyword that has low competition so that you can rank easily on the search engine. Keywords with high competition are hard to rank on the search engine because it is already dominated by authoritative site. The lower the competition, the higher the possibility your site will rank on the internet. Keywords with low competitions usually consists multiple words. On the contrary, keywords with high competition have only a few words. Long tail keywords are more specific. It can be used to find targeted visitors that are finding a specific product.

If you don’t know how to perform directory submission, you should outsource the work to a SEO company. The SEO company has a team of professional that can help you to submit to SEO friendly websites. The SEO company must submit your website to the directories manually. If they submit your site by using automated submission, your site will get blacklisted. You can check with the SEO company to see if they use manual or automated directory submission. You can use the online chat or email form to communicate with the SEO company.