It is important to optimize your website so that you can rank for the targeted keyword. When your site ranks for the targeted keyword, you will get many visitors from the search engine. The sales conversion rate will increase. As a result, you will be able to increase your income.

When you surf the internet, you will come across websites that use bold tags around the keywords on a page. Using bold tag place an emphasis on the keyword. The search engine will automatically know that the keywords is important because it is bold. It helps the search engine to determine the topic of the page. You can use heading tags to making the heading bold. The search engine often scans a page to find an factors that determine the topic of the page. It will look for words which looks outstanding than the rest of the text the article. When the text is formatted in a special way, it gives an impression to the search engine that it is important. Examples of special text formatting include bold, underline, italic, and etc. However, you should not use too many bold keywords in the article. If too many keywords are bold, it will look spammy to the search engines.

Another method to optimize your website is to use META tags. META tags used to be the single factor that ranks a website in the past. When the search engines were first available, it uses META tag to rank a website. Due to the abuse by spammers, the search engines have reduced the importance of the META tag. META tag still play a role in the search engine ranking. It is just that the search engine has included more factors in the ranking algorithm. META tag is one of the factors in the ranking algorithm. You should write unique META title and description for all the pages.

You should provide quality content that is informational. If your site provides good content, people will consider linking to it. In this way, you can get free one way link. If you don’t know how to write an article, you can hire a copywriter or SEO company. The SEO company has many professional copywriter that can write high quality content for your website. Before making an order, you should ask what types of niches of articles the SEO company can write. Some companies will not write on certain article. There is a different cost for different type of articles. Research articles cost more expensive.

Your website should have good link structure. You should always check the website for broken links. If the website has broken links, the search engine will face obstacles in crawling the site. The search engine spider must have a link to follow before it can crawl the site. If no link is provided on the page, the search engine spider cannot crawl it. Even if you submit a sitemap, it will not help your site to get indexed. The sitemap only increase the chance of your website getting index by a little bit. You cannot rely on sitemap to get your website indexed.