The branding team of the world’s largest exchange and trading company, made NASDAQ into one of the most polished technology brand of the world. They understood from the beginning the critical importance of brand positioning, information strategies and usability in establishing the brand of their company. They invented what they call "humanized branding" through their redesigned websites. By bringing the NASDAQ brand and those rigorous usability standards to their intranet, their training website and to other sites, it brought investor-relations tools to their user companies. The redesigned websites, including the frontrunner, nasdaq.com attracted 3.5 million visitors a month.

Acknowledging its weakness in the web search engine market against Google and Yahoo, even Microsoft is in the process of rebranding; allocating US$80 to US$100 million in the ad campaign. An article published by AdAge suggested the rebrand included a name change to "Bing". By comparison, Google spent a total of $25 million on ads in 2008.

Reasons why a small business should rebrand?

• By changing your name or business logo, you’ll be able to make a dramatic impact for the expansion of your products or services and improve your brand positioning.

• You’ll increase your product or services’ visibility or searchability in different sections of the web and directories.

• If your company is merging with another company you need to rebrand.

• To shed off the negative image of your product or services, rebranding is a wise idea.

• If the name of your product or services hardly rolls-off the tongue and makes sense to attract new customers, branding specialists like remoteworkmate.com. will work with you to determine the most effective approach, whether it be limited to your web site design, or a more comprehensive plan involving all aspects of your company.

How you can successfully incorporate a new logo design to gain new business?

During the rebranding transition, SEO can offer a powerful tool for brands to handle consumer feedback through the Social Media Marketing. Large companies such as Nasdaq, Dell and Microsoft are among the first large corporations to begin blogging. Additionally, as mobile phones become more like our personal assistants, it can increase opportunities to leverage new and social technology for re-branding purposes.

Change is often difficult for the brands and consumers alike but this is inevitable to be able to compete, survive and succeed in the global market.

For your branding or logo design that works and sells, visit: http://www.remoteworkmate.com