Essential Elements of Doctor Website Design
Computers & Technology → Internet
- Author Philippa Kennealy
- Published August 7, 2010
- Word count 494
As any web designer or web developer will tell you, the variety of clients mixed with the different functional requirements of their websites would always lead to varying styles and strategies regarding the design of their pages. What works for a client involved in a machinery business page may not necessarily hold true for a web page related to home furniture. This fact is also exhibited by anyone who wants to get involved with doctor website design.
When you talk about doctor website design, there are various essential elements that you must acknowledge while planning the website. These elements will make or break your page and are critical in ensuring that you get good quality visitors to browse your site. By understanding these elements, you will create a well crafted doctor website design that your target market would truly want to visit.
Here are two essential elements for doctor website design:
Readability
When it comes to websites for doctors and about treatments, the site could become wordy. This is because the various explanations and terms about the procedures and other operations are usually extensive and detailed. Ensure that the content is still readable despite the length or the professional terms that are used in the articles.
You may want to break apart the content into easily digestible chunks and even include graphics such as illustrations of the treatment, videos of the procedures, and the like to give people a better representation of the explanations that the website is providing.
Aside from these, think about the actual physical readability of your page. This means making considerations regarding the font type, the font color, size, and even paragraph breaks so that people can easily read the text of your site.
Professionalism
One of the most important elements to consider in doctor website design is that medical treatments are a serious business. As such, getting too cutesy or happy or colorful may not be to the best interest of your design.
You may want to tone down on brightness and cheerfulness and instead focus on trying to get a serious, down to business approach that would not take any medical condition lightly. This is not limited to the actual physical design of your site, and you should also check for the language used in the content and other articles of the website too. As much as possible, the content should avoid slang terms and adopt a formal tone to present an air of professionalism for the website.
Of course, you can also lighten up in some cases. For example, if you are doing the doctor website design task for a pediatrician or someone who is involved with kids or babies, you could become more cheerful or bright in your presentations.
While there are other elements that are essential in doing your doctor website design, these two are great starting points for ensuring that you get a website that can reach your goals of promotion and increased revenue.
Philippa Kennealy MD MPH CPCC PCC of medical marketing site and medical management blog. A business coach whose passion is helping her physician and medical practice clients thrive in their businesses.
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