Reciprocal linking causes your page to leak page rank to another page. It is good to exchange links with a few useful websites. If you don’t link to other websites, it may seem that you are unprofessional. Professional websites link to useful websites that provide content that are helpful to their readers. It is not good to only have one way links.

When you perform directory submission, you will notice that some directories require you to put a link back to their sites before they will consider you for inclusion. The title and description provided by the directories are the same. Since many people will be linking back to the directories, it will create serious duplication problem. To avoid the duplication problem, you can modify the title and description so that they won’t be the same with what others are using. The same principle applies to other sites that provide title and description to link back to their sites. You should perform recriprocal link with no more than 10 websites. You should not perform too many link exchange with other people because it will hurt your ranking. If you perform too many link exchange, the page rank of the page will leaked to other sites. Within a short time, your page rank will drop to zero. In addition, you will see that you are beginning to not performing well in the search engine.

One way link is always better than reciprocal linking. There are many ways to obtain one way links including article submission, directory submission, social bookmarking and press release submission. Article submission involves submitting your articles to many article directories. When submitting to article directories, make sure you use a high quality article. Your article should not focus on the benefits of a product. If you want to market your product, you can create a review for list of top product that is same as your industry. You can also write informational article to promote your website. The ideal length of an article is between 250 – 750 words. You can write a longer article but it is not recommended. If your article is too long, people will not want to read it. Research has shown that visitors skim through the article for important points. If your article contains too many words, no one will bother to read it.

You can get one way link by commenting on blogs. There are many do follow blogs on the internet. It can be difficult to find do follow blogs. If you are unable to find do follow blogs, you can purchase the blog commenting service from the SEO company. You should only hire reputable SEO company that has a good industry presence. Reputable SEO company is able to deliver the blog commenting project in time. Before hiring a SEO company, make sure you ask them about the rate per blog comment. SEO companies often offer bulk discount in blog commenting. The larger the bulk order, the larger the bulk discount you are entitle to.