When potential clients walk through a salon door they instantly make an assumption about that business and whether it's right for them. To make potential clients believe in a service, first impressions can make all the difference. When salon staff look good, clients feel good. It makes clients feel that the services being offered are believable and work. Having a professional image is the first step to convincing clients that the services and products on offer are superior to competing businesses.

It's an age old saying, but 'a little effort goes a long way', and that effort should begin with Work Clothing . Ensuring staff look and dress the part can often be the difference between a client returning to a salon time after time or never being seen again.

Salon wear has come a long way since the days of starched collars and irritating fabrics. Today's uniforms are created by fashion design teams, following trends and utilising organic and sustainable materials. There has been a change in the way salon uniforms are worn, too. The popularity of different styles and colours is continuing to gain momentum. A more casual appearance is being adopted by employees of many companies.

Salons are increasingly setting stylish attire as their dress code with staff preferring to wear clothes that are comfortable at work – after all, that's where they spend the majority of their time. This has led to designers creating an altogether more relaxed, loose and comfortable look with the introduction of bright, contemporary colours.

Indeed, bold colours have been embraced in many business sectors but none more so than in the hair, beauty and salon environment. From tunics, blouses and tops right the way through to trousers and shoes, hot pink has rapidly become one of the most popular uniform colour choices for staff and businesses that want to stand out and make a bold statement.

Innovative new fabrics are also being introduced to keep the user cool when his or her body temperature increases as well as ensuring the wearer stays warm when the temperature decreases. This enables staff to wear garments all year round – either in summer or winter – keeping them comfortable whatever the weather.

In today's work wear climate, commitment to ethics, social responsibility and the environment is extremely important. More and more clothing lines are carrying the label for Fairtrade cotton. Customers want good value, but they care more than ever how the products are made and where the fabrics originate from. Salon wear is now made with a conscience with garments constructed from Fairtrade 100% organic cotton. Sustainable clothing is not just a passing fad – it is here to stay.

In essence, the right Work Clothing is essential in building up a company's image in the market. A good image increases customer confidence in staff, instils belief in employees and can help a company to attract more business and in turn generate more profits. A modern and professional appearance can be the key to success.