A sitemap of a website is similar to the table of contents of a book. Sitemaps are important because they guide web surfers to the particular part of the website they have a point of interest in. By highlighting the importance of having a well constructed sitemap, you will be able to tailor your own sitemap to suit your own needs, and by this to gain more visitors for your site.

Internet search engines, maintain a very large database of Web pages and available files. To do this, they devise a program called a web crawler, or spider. This software (spiders) automatically and continuously surfs and hunts content in the Web. A sitemap literally acts as a map of your site. If your visitors browses your site and gets lost between the thousands of pages on your site, they can always refer to your sitemap to see where they are and where they want to go.

When a user connects to the Internet, and wants to find something, it types a query, which is automatically interpreted as keywords, the search engine scans the saved index and creates a list of web pages that is most appropriate to what the user is searching for.

When your visitors load up your sitemap, they will get the gist of your site within a very short amount of time. There is no need to get the "big picture" of your site by reading through each page, and by doing that you will be saving your visitors' time.

Sitemap is vital to a website. People search the web a lot for something. If your website has what that particular person is looking for, and your sitemap reports it, then you have a new customer looking at your items, and that spells profit.

A sitemap enables you to have a complete view of your site structure, and whenever you need to add new content or new sections, you will be able to take the existing hierarchy into consideration just by glancing at the sitemap.

Care must be exercised not to cram the page with keywords and links, or the page will be interpreted as blatant spamming and not receive any traffic at all.

There is no way to guarantee that a website will be shown in the topmost ranking of "organic" search results for an extended period of time. However, smart and relevant sitemap techniques can be used to place the website high up in the search position.

Sitemaps, generated by a program automatically or you made by yourself, presents the same purpose. That is to lead your visitors to where they’re likely headed, and for you to be seen on the World Wide Web through search spiders.

Regular monitoring and adjustment of the SEO Sitemap and search results would ensure that a website is kept near the top ranking and receiving lots of web user traffic.

Give your visitors all they want to know and take your website to the next level.