Founded in 1923, Wallis opened its first store in Chapel Market, Islington selling coats for 43s/6d and dresses for 19 shillings.

By the 1940s Wallis had expanded to 25 shops in London and was at the forefront of innovative design at affordable prices. During the 1950s and 1960s the Wallis team were invited to the Houses of Chanel and Dior to recreate the masterpieces of haute couture design for the high street customer. Today Wallis continues to provide up-to-date interpretations of this seasons key fashion trends.

This Autumn/Winter Wallis launches their exclusive ‘1923’ range. Featuring designs from Wallis’ archives, this limited edition collection of 5 coats represents the key silhouettes from different era’s between 1930 and 1970 and launches in October 2010.

1938 - Black pintuck crepe coat

The dramatic shoulder and pin tuck detailing of this coat pre-empted the trend for the strong feminine silhouette characteristic during the 1940s. Asymmetric lines and crepe fabrication are reinterpreted with a twist while the lace lining updates the coat for the modern woman.

1948 – Red bow back skirted coat

Influenced by the new look Dior shows of the late 1940s this coat epitomises the return of the

fuller waisted silhouette of the era. The Peter Pan collar, bow back detailing and narrow sloping

shoulders are classic references of the time and the clustered ditsy floral lining gives a contemporary

feminine look.

1958 – Winter white wool coat

Influenced by the Givenchy shows and Silver Screen Sirens of the era the cream wool cocoon coat pairs hidden seems and sculpted pocket detailing for a timeless piece. The animal lining adds humour and references the radicalisation that came with the dawn of the 1960s.

1965 – Red and black princess coat

This classic A-line silhouette and shorter style reflects the importance of the fashion savvy female market during the swinging 60s. The double breasted detail and covered buttons add a chic edge to the minimal styling, while the geometric lining references the importance of pop culture in the decade.

1972 – Camel collarless cape

This cape embodies the key style of the 1970s. The camel tone and cashmere/ wool fabrication reflect the jet set glamour of the time. Team with a pair of flairs, the must have women's trousers shape for AW10 for a modern take on this classic coat. The removable scarf collar and gold button add a luxurious edge.