Picking A Pet Store Name
- Author Floyd P. Dietz
- Published September 29, 2010
- Word count 407
So you have decided to open your own pet store and now you have reached the important step of picking a pet store name. You want to develop a list of pet store names, because you never know when you could combine a bunch of names to come up with that perfect name. Remember that these pet store names represent how your business will be represented to the rest of the world, so make sure you choose a final name that is not only something that you can be proud of but something that represents your business in a good light.
For example, pet store names such as Sleepy Time Pet Store or Road Kill Pets are really bad names for a lot of reasons. Many people try and get their name into their pet store names and that is fine but if your last name is Dogchoke then you probably do not want to put that up over your front door. You can look at a variety of inspirations for great pet store names.
Many successful local and regional pet stores carry the names of the store owner and as long as the name is not hard to remember, then that works great. Always keep in mind that if people have a tough time pronouncing and spelling your name then they will probably not remember it. For example, Chef Boy-Ar-Dee's last name was not spelled Boy-Ar-Dee but he changed it on the package so that people would remember it and it worked.
It Depends on Your Intentions
For some reason, pet store names that contain the owner's name have had problems getting beyond regional exposure. It seems that the more generic your pet store name sounds, the more people seem to trust it as a more than regional company. Petco or Pets Plus are good examples of very simple pet store names that seem to have caught on all over the country. If you have big plans for your pet store then you may want to keep the name simple.
Almost as important as the pet store name is the logo. If you can find a combination of a name and a logo that people will remember then you may increase your success. Of course all business owners want their business to have their name but sometimes you have to match the name with the intention of the business if you want to find real success.
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