The artificial grass industry has expanded to international territories across the globe throughout the years, including Europe. With large sports industries like football (or soccer in America) and rugby, Europe has utilized artificial grass for many purposes. From Germany and the UK, to different parts of the Netherlands, artificial grass continues to be a growing trend and a popular alternative to real grass in Europe. The continent is booming with locals, tourists, and a history that dates back extensively. Traditional architecture and landmarks are of great significance to Europe. Thus, the use of artificial grass exhibits its ability to both blend in with and accommodate the European style.

Like the US, Europe takes an active approach on ecological awareness and going green. In 2007, it was noted as one of the leading continents in the global conservation movement by international media outlets. The installation of artificial grass in both public areas, as well as residential areas continues to play a large role in the continent's going green. Its ability to save money on water and maintenance costs has helped in the financial sector, yielding its return on investment in approximately 10 years. With the aesthetic standard of natural European gardens, artificial grass proves to look natural, and fits this clean and beautiful standard seen in many natural and historic gardens.

Artificial turf used for sports is one of the most commonly used turf products in Europe. With sports like rugby and soccer, which require a durable and safe pitch to play on, artificial turf has been a significant surface. Artificial turf for pitches has been recognized by global associations, including FIFA. The World Cup, UEFA, as well as the Champions League also recognize synthetic grass based upon extensive testing. Much like the pitches in the World Cup, a mix of natural grass, and intricately woven synthetic grass fibers make up pitches used by Liverpool FC, as well as Tottenham Hotsupur. Though not entirely made of artificial grass, this weave requires minimal maintenance, as the artificial grass blades prevent natural growth of the real grass. Athletic artificial turf thus proves to be sturdy for performance even on the professional level.

Landscaping for both private and public areas continues to increase in different parts of Europe. Many artificial grass suppliers in the UK have gained much business this summer for landscape jobs. Local gardeners and installers have been employed to do artificial turf jobs in residential areas. This is because word of mouth has boosted the trend of synthetic grass in UK neighborhoods. Aside from conserving energy, water, and money, many homeowners enjoy the versatility of artificial grass. Landscapers this summer have worked on several jobs for households with children, customizing turf for child-friendly play. Public parks and playground projects are also increasing in popularity, as the controversy about possible health risks has been put to rest. Its adaptability and customizable aspect bolsters the popularity and boom of the artificial grass industry in Europe. From professional sports pitches to residential neighborhoods, Europe continues to benefit from the many advantages offered by modern artificial grass.