Most big broadband providers tend to tie their customers in to exhaustive contracts, which suggests that they know darn well that their business connection service is rubbish. The "best business broadband Kent has ever seen", by comparison, advertises average up and download speeds based on their strict occupancy rules – no more than 20 users to any one part of the network. That’s a genuine guarantee that there will never be network flooding problems, which are what cause the gear-grindingly slow connections everyone experiences between 7am and 9am, and 7pm and midnight.

Now there is a little company down in Kent that has really put a virtual cat among the broadband pigeons. It’s quietly found a way to revolutionise business broadband, moving out a product that does exactly what all the major broadband suppliers have always said is impossible – provide quick, reliable, round the clock broadband for businesses with solid guarantees of upload and download speed.

The business broadband Kent initiative in question (some are saying it’s the best business broadband Kent has ever seen, or will ever see) has sequestered an actual physical area of cabling, which it is only allowing its own business customers to use. That means constant up and download speeds and no morning, evening and weekend slowdown times as all the folk who are usually hijacking their company bandwidth to download films come home and do it there instead. Not good for anyone else supplying broadband in the area – great for Kent businesses, who have been queuing up to sign on.

The business broadband is the only part of the deal that really represents a move away from the norm. Even huge major suppliers, who have distinct addresses for their business and domestic broadband services, still allow home users to spill out onto the business network when demand gets too high. These days, as we all know, demand is always too high, and will remain to be until someone installs a whole second network of cable under Britain’s towns and cities. Companies promising superb deals on their business connection packages don’t make it any better: they sell business broadband by advertising a best ever speed, rather than the real, average speed –and then wonder why everyone is complaining all the time.

Given the over-subscription to broadband (thanks to all those false promises of intergalactic connection speeds) the country has generally, one wouldn’t be surprised if there simply wasn’t room to bring in a business broadband service like this one. But then, if there isn’t, why not just stop lying? This business broadband Kent service is, at least, telling the truth. And that’s probably even more refreshing than the fact that the product it sells actually works properly.

It’s as though a politician has suddenly landed from another planet where the evasive answer doesn’t exist. Cats, pigeons, a sensation. Oh, and the name of this improbably honest company? Jomble. Watch out for them. Why no-one else is delivering this kind of business broadband is unclear, Possibly, it really isn’t feasible for a nationwide provider to section off area of network and provide priority feed to businesses.