Gone are the days where women are compelled to fit into an impossible and idealistic size. Today, women are appreciated for their individuality. Designers of lingerie have finally realized that beauty does not need to be standardized and the surge in lingerie for fuller sized women has proven this fact. Women who are tired of constantly having to fit into an unrealistic size now have the luxury of pampering themselves with designs such as Prima Donna Lingerie that cater to ‘real sized’ women so that they can feel sexy too.

Prima Donna is a popular brand of lingerie that entices women of all ages. The new Prima Donna Collections include a range of products fashionably and stylishly created for the larger cup sizes to suit every shape and size. Some of the glamorous and alluring pieces bear the names of exotic locations such as Alexandrie, Menton, Kensington and Broadway.

Ladies can indulge themselves in Prima Donna Alexandrie collection which is great under light summer attire. The delicate colours are contemporary, young and seductive. Featured in this collection are Prima Donna Alexandrie Balconnet Bra and eye catching Rio Briefs in delicate stretch embroidery with dainty floral motifs. This is a combination that feels extremely comfortable on skin.

The Menton collection is inspired by the ocean and is ideal for those who love the vintage or classic aura. The elaborate lace detail is feminine and offers maximum support, making this range of lingerie appropriate for everyday wear and perfect wear under light summer outfits. Featuring a deep plunge bra and briefs, this collection is available in a wide range of sizes including plus sizes, and is a must have for a collection of lingerie.

Kensington by Prima Donna is an elegant and vibrant collection available in fuchsia pink that guarantees the attention any woman deserves. Kensington, a must have this summer, is rich in exquisite embroidery on lace mesh tulle. The attention to detail is absolutely remarkable and this range will spice any collection of lingerie.

Prima Donna Broadway is available in an irresistible colour combination of black and midnight blue with sheer stretch lace embroidery and attractive detail. This range of lingerie is erotic and is specially created for women who dare to pamper themselves. Broadway is for women who are passionate and who love to bask in the attention.