In-House vs. Agency Services – What’s Your Side in Site Promotion Tug of War?
Computers & Technology → Search Engine Optimization
- Author Patrick Mccord
- Published October 21, 2010
- Word count 851
Search engines are like police dogs, they work best when you tell them exactly what to look for. So when people type in their search keywords in Google, loads of websites show up and compete for the users’s attention. Most people visit the first ten top-ranking sites in Google’s results, which means, as soon as your site is ranked in Google’s top 10, its visitor flow shoots up. And because your site gets bigger numbers of visitors every day, the chances of making money also grow. But what if your site has competition of thousands of websites like yours, and it lands somewhere on page 18 of Google search results?
Regardless of how great your website is in your opinion, it always needs to become more search engine-friendly, which is the care of search engine optimization, or SEO for short.
SEO is not about fooling Google: it’s about understanding how it works and why it ranks some web pages over others. But you need to be concerned not just with high positions in search engines for relevant keywords, but also with constant competition analysis, link building, increasing traffic, and converting traffic to leads and sales. The good news is you don’t have to stuff your head with all the complicated SEO matters but ask an SEO marketing company to take care of your website’s promotion campaign.
It sounds awesome, right? To let SEO experts do the hard optimization job for you… But SEO is a pricey treat. As it has been put in a gag, talk is cheap… until SEOs get involved.
In fact, an SEO service company charges around 150 Euros for a single SEO report on your website. Typically, you may pay from 1500 to 3000 Euros for the monthly SEO maintenance of your website by a third-party firm. It doesn’t take a rocket scientist to calculate how much you would have to pay yearly.
One may fire back: yes, it’s not cheap, but it would be better if my website stayed in professional hands. Listen and hear – your SEO campaigns can be run from your office as efficiently as from an SEO company’s one.
Before you learn how it is possible, think of the trust you put in any SEO agency when you give complete access to your website’s data. In addition to keeping your private SEO information inside your company, there are great chances that you can achieve better website optimization results because you know your own business and website better than any outsourced agency.
Back to the matter: so, can one run successful website SEO campaigns without the expertise and time that expensive services of external SEO consultants offer? The solution that is optimal both for small starting businesses and established industry players is to run SEO in-house and make a one-time investment into professional SEO software – to make site promotion as fast and professional as a hired company could do.
Getting an all-in-one SEO software package is probably the most rewarding online marketing effort you can make for your business. You can achieve great SEO effectiveness and keep your SEO costs minimal.
Be a picky eater when it comes to deciding what software is most reliable or more suitable for your website. A choice of software can bring an essential difference – in costs, rankings, and surely profits...
SEO PowerSuite is recognized by many SEO professionals as the most complete search engine optimization software toolkit to date. Actually, it includes 4 software tools that ensure SEO management of your website in the most efficient way: Rank Tracker, WebSite Auditor, SEO SpyGlass, and LinkAssistant.
We all like to know in advance what we have to pay for. But before making up your mind for something bigger, you can always give it a try with a free SEO PowerSuite edition.
So, what exactly does this software package do? Let’s look inside.
With RankTracker, you see what keywords are most likely to bring you visitors, and how hard it will be to get top rankings for them. Plus, you track your site’s positions for these words over time.
WebSite Auditor is a great SEO tool that compares the data of any chosen competitor website and suggests how to make your website content attractive to search engines.
SEO SpyGlass uncovers the backlink data of your competitors and helps you improve your own tactics to outrank them.
LinkAssistant finds thousands of quality link partners for you – it’s a proven method to increase your ranks in search engines.
The SEO PowerSuite software pack has been designed to help webmasters and website owners get top search engine ranks. You permanently get your own website’s optimization done right there – in your office. No experts, consultants, or special knowledge is really needed to make your SEO successful.
Compare: pay monthly 2-3 thousand Euros to an SEO company or install an SEO software pack that costs ten times less? With SEO PowerSuite, running your SEO campaigns from your own PC can be easy, reliable, fast, and money-wise.
How about starting your war on the online competitors right now?
Check out SEO PowerSuite SEO software. Find more info on the best free SEO tools that make your in-house website promotion campaign a breeze.
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