Nowadays it can sound a bit paradoxical however the use of a big amount of low-frequency words can sometimes have a greater impact on search engines rather than a set of several the most relevant keywords. This website promotion strategy is known as Long Tail Optimization effect.

Taken from economy experience this term has become a popular word among web promoters as well, especially as for online shops and boosting their SEO ranking. With the help of this big amount of low-frequency words and their contribution to the process of promotion your site can get more traffic in the aggregate.

The main principal of optimization process is to characterize and classify the given information making it visible for search engines by taking this data from dynamic databases of internet sites.

What Do You Need To Do?

First of all you have to involve the whole site in the traffic not only separate pages of it. The list of your keywords does not have to be exact, that means there is need to be open to many other words even if they are not directly connected with the main activity of the site. As an example we can take a website that is selling baby cots. It would be a big mistake to focus only on different kinds of baby beds and furniture. Here it is advisable to use words closely associated with many other baby items including synonyms, definitions or the use of unexpected yet very accurate phrase like "but safety nursery gadgets" can increase traffic to your site.

Traffic can be achieved with the help of thousand keywords however you should be very careful using very common words. Remember that the best traffic reserves are included in inquiry diversity and unique content of the site.

Long Tail Inquiry Example

Long tail inquiry is very popular among users; they try to specify their inquiry as possible as they can narrow the search, for example they can type "buy sports jacket inexpensive Nottingham", it means that the visitor is looking for an inexpensive sports jacket in Nottingham. As you can see it is as clear as noonday, but the question is if you could guess to include this key phrase in your site Meta tag. Or let us have a look at another example as "UK link popularity development". One can well understand what kind of information the user is interested in.

In order to figure out the best key phrases it is necessary to inquire into a question of tendency taking into consideration the statistic data of your site thus you can learn the words which really helped visitors find your very site. You can’t think of or guess what these words can be; utilities that are intended to detect keywords can give you only the most popular ones. However the site itself can tell you more showing you the words that help readers find it. And all you have to do is to improve their visibility on the pages.

Long tail effect is considered to be a cheap and relatively efficient way of optimizing web sites.