Several new features were just added to the Canon SX20 IS, increasing its function numerous times over. Paramount among these features is a 20x Optical Zoom Lens.

After its widespread recognition, the Canon Powershot SX20 IS, manufactured by the corporation Canon, was just updated by way of several new important features. Although the basic principle and usability of the Canon Powershot SX20 IS remains similar, these supplementary features improve the practicality and effectiveness of the camera a great deal.

The earlier production model of Canon Powershot SX20 IS was especially admired because of the Optical Zoom and smallness of the camera. However, it's popularity is now enhanced by the addition of technology such as Digic4 and Digital Zoom that you can avail yourself of whilst video recording in Ultra High Definition (1280 x 720 pixels).

The Canon Corporation is positively ecstatic at the better popularity ratings this innovative model of their camera is notching up. Already Canon has nearly excluded its nearest competitors from the marketplace and folks on Internet forums are chatting positively about the better features. Furthermore there has been a swell in purchases on the Net, with in the region of 3000 units sold in the last six days on Amazon alone.

One of the most appreciated comments about these upgrades is the cost of the camera hasn’t changed. The previous version cost $169 and that stays the unchanged. This has improved its worth and helped in increasing its standing amongst consumer groups.

An Agent for Canon said, "Although the Canon Powershot SX20 IS became immensely popular in its earlier design, intuitive staff in the corporation saw a few potential drawbacks at that time, one of which was the need for Digic 4. So, we at once set to developing a improved version so now in the updated SX20 IS, these lacking features have been totally installed. Folks who have former examples of SX20 IS are free to upgrade to the new version for an extremely nominal figure."

For the time being, the Canon Powershot SX20 IS is considered to be at optimum performance levels. There are no developments in the pipeline presently, nonetheless the company plans to commission a number of customer surveys before long to check if there could be more feature upgrades that could be done for the model. The overall rating, nonetheless, remains exceptionally remarkable.