It is self evident that by blogging and placing articles on your site's topics help you to promote the site by getting many deep links thus enlarging the audience of your readers.

This means neither more nor less than potential consumers and follow-up flourishing of your business. 100% confused by this sentence – re word please

Both pieces of writing offer a great source of information and act as strong promotional devices, however which one is the best and the most efficient?

What is blogging for?

Blogging mostly is informal and free speech way of expressing your personal thoughts writing messages and posting them as many times as you wish. It is a perfect way to share even the most personal point view on any topic and keeping it all incognito. Nobody can ask your real name or request a true photo of the poster.

You just have to be polite and do not use uncontrolled vocabulary in your statements. Unfortunately not all the bloggers follow this rules of decorum thus there blogs are less powerful in boosting their web site ranking.

However if you are really long to realize your creative potential and be clever and brave enough to say your piece even if it is different from the hackneyed public opinion, if you can find the right words to persist in your opinion you will become a popular blogger. This is because the most authoritative and competent bloggers are those who give purely their views in spite of the fact that frequently it can be a contrary opinion to the common cause.

What do articles bring?

Articles are marketing driven pieces of creative writing and not everyone can cope with such a task. They should be informative and clear, authoritative as well as detailing salient points. Article writers should be where possible well versed or experts in the subject they are going to cover, however it is not enough to create a really interesting and widely read work. Your article should also be fresh, unique and contain key words in the right places that will make it rankings higher. This kind of articles is rated highly.

However there is another side to this particular coin; as there is another way to write articles. For example this actual article doesn't contain any extremely valuable or interesting information but includes the necessary key words as IOW SEO, IOW Web Marketing, IOW link popularity development and this will certainly promote the project. Such articles are concocted for satellites and in this case the main criterion is their uniqueness thus it stands to reason that this sort of writing can be of a different quality to that of a natural piece of writing. You must admit that there should be someone to do write articles for satellites.

So let's answer the alternative question above?

Intelligible and reasonable articles are a more serious and are a weighty way to promote a product or service. Blogs are good but not enough. They are designed and will help you when you want to get something off your chest.