One way of increasing your website's presence online is through article submission. It is acknowledged by new school network marketers as one of the best methods of generating leads and traffic to a website. Whilst article marketing is the initial step to establish a position in the online market, the more quality articles you submit, the more you can make your website noticeable. Once noticed, your website's traffic will gradually increase along with its page rank.

Why do marketers submit articles to directories? Submitting articles to directories is known as article marketing. The basis of this method is simple. Article marketers publish many articles to build backlinks to their sites that can result in website traffic. Article marketing can be done in different ways - using article directories, creating blogs, or participating in forums. In each article, you can include one to two links to your website. That is why, the more articles you submit, the more links you can share, and the higher the probability of getting visitors.

Article marketing can be done at no cost, although expert marketers usually have the ability to purchase tools and pay for membership to some huge and established article directories. This can be advantageous for online entrepreneurs as paid submissions offer more SEO features than the free ones. If you are just starting with online marketing, it is more practical to optimize services from directories that accept free submission of articles. This can help you save money while you are still testing the waters. Free submissions also provide a good training ground for novice writers before moving to advanced article marketing.

Free submission of articles is simpler and easier to follow, when compared to paid ones. And since they are free, you can explore the ins and outs of the submission process without the worry of committing mistakes and paying service charges. Paid services on the other hand, are more complex and impose strict submission guidelines. Any errors caused by mismanagement of the submission automatically affect the reputation of the author while still having to pay for the service or membership fees. That is why it is an advantage to first understand and master the nature of article submission using free services.

Although paid services often show better results over free ones, the latter should not be taken for granted. Remember that search engines are programmed to use algorithms that are based on their search standards. So free or not, if your article is a good quality and offers information that people search for, with proper administration of keywords, then making it to the top of the list is always possible.