First of all, you should know there's no such thing as a miracle recipe that will boost your rankings and you'll start getting thousands of visitors in a short time.

The secret of getting those right rankings on search engines that everybody's dreaming about is pretty simple, yet not so many webmasters apply it. The best way of having a first page ranking for certain keywords or keyword phrases is taking care of your website's architecture, creating valuable content that matches your target's needs and managing properly your link building campaign. Some websites with really valuable content don't need extra attention for link building, as people will link to them naturally, without any webmaster agreement.

Make sure your website is not using technologies that aren’t search engine friendly. In most cases, the guilt for a bad ranking is the webmaster's that uses certain JavaScript and Flash applications that aren't friendly for search engines' bots.

In most scenarios, webmasters don't know how to optimize their sites and they make lots of mistakes. It's at the exact moment they get really bad rankings that they decide to contact a specialized web design and SEO company. Most webmasters make a lot of mistakes due to the huge amount of information on this topic. Unless SEO is in your area of expertise, you can not make the difference between good tips and low quality SEO advice. It's pretty easy to get confused when seeing techniques that are in contradiction with each other.

In case you don't have the budget to hire a specialized company, make sure you stick to the simplest, yet common sense search engine optimization techniques.

You should always pay attention to your site's meta tags. The most important tag is the meta title and it's there where you should put your main keywords. Most webmasters who know that only pay attention to the homepage's title tag, forgetting about the title tags of the internal pages. Make sure you don't forget that, as you can optimize each individual page of your website for different keywords.

Remember that search engines like static pages better than dynamically generated pages. When it comes to internal pages, you should pay attention to URL writing. Avoid very long URL's and make sure you include some keywords. Use hyphens instead of underscores too.

You should never neglect keyword density. Repeat your keywords multiple times, without exaggerating. It is said 8% keyword density is tolerated by search engines.