The Sony KDL40EX401 is a 40-inch, Full HD 1080 LCD television set that enables you and your family to experience TV, movies in games in amazingly full high-definition and real-life colour and sound. It also enables you to connect to different devices, and share photos, videos, music and other digital stuff with your friends and family. Here’s a brief but accurate overview of the many exciting features of the Sony BRAVIA KDL40EX401.

Providing Amazing High Definition

The Sony BRAVIA KDL40EX4101 provides full HD 1080p resolution, which is best known for reproducing the maximum HD1080p picture, just as it was transmitted, instead of simply .producing scaled images that have been digitally reduced to apply or fit to lower-resolution television sets. The Full HD system brings an unparalleled degree of clarity and detail, a notch higher than the standard television broadcasts. Full HD truly enhances image resolution by up to four times.

Impressive Connectivity

With the Sony BRAVIA KDL40EX401, you can connect your USB devices so you can view photos, listen to downloaded music, or view your slide show presentations, as well as share your latest home video clips.

HDMI – Providing Breathtaking Sound and Picture Quality

The Sony KDL40EX401 also offers HDMI, or High Definition Multimedia Interface.

This technology is designed to deliver high-quality digital audio and video content, to effectively enhance and revolutionize the way you view next-generation games, movies and music in your home, and provide truly spectacular sound and picture quality. With this TV set, you simply need one high-speed cable to connect with any HD device.

Ambient Light Sensors Adapt Picture Brightness

One of the most innovative features of the Sony KDL40EX401 is the Light Sensor. The ambient Light Sensor automatically analyzes the ambient light level in a room, and quickly adapts the picture’s brightness and contrast. Once the TV set’s light sensor is turned on, the unit’s power consumption is actually reduced by as much as 30 percent.

Amp up Your Cinematic Experience with True Cinema & Cinema Mode

The Sony KDL40EX401 uses the 24p True Cinema, which allows movies to be watched at an astonishing 24 frames per second. Whenever a movie is often shown on TV or sold on DVD, it often times needs to be adjusted to attune to the standard PAL format. Through this TV set, you’ll watch the movies as the director intended you to. The KDL40EX401 also makes good use of the Cinema Mode, which is a revolutionary picture setting developed by BRAVIA and Sony Pictures entertainment. It basically allows movies to be viewed close to the director’s original cut, and also vividly reproduces details like natural skin tone, colour and contrast and lighting.

In addition, the Sony KDL40EX401 also provides users with feature such as the Scene Select, which gives users many options for quickly adjusting the sound and picture according to the scene you’re watching. Users can easily choose form different options, which include Sports, Cinema, Game and a lot more. Whether you’re watching the latest blockbuster movie, or you’re tuned to the live sports broadcast, the Scene Select Option easily allows you to adjust the sound and picture settings.