The 40-inch Full High-Definition Sony KDL40EX403 is a wonderful home theatre system that incorporates both television and Internet experiences. With this TV set, you can enjoy sharing photos, videos, movies and music, through connecting with HDMI and USB, and you can also get quick Wi-Fi connections to various Internet content and services. In addition, it also features a space-saving built-in Freeview Digital Tuner, which allows you to access over fifty free digital channels, without the need to subscribe to paid cable or satellite TV services like Virgin and Sky.

Powered By the BRAVIA Engine 3

The Sony KDL40EX403 is powered by the BRAVIA Engine, which offers superb and advanced picture processing technology. This allows users to gain access to new chip-set and picture processing software which provides superb image contrast, colour reproduction and clarity, making sure you get perfect picture views anytime, whatever you’re watching.

Wi-Fi Ready

And because the Sony KDL40EX403 is able to deliver Web content to your TV, it is equipped with Wi-Fi capabilities. However, you need to use an external wireless adaptor to connect to the wireless Internet network. All you need to do is simply connect a wireless adaptor into your TV set’s USB port, or to a Blu-Ray disc player.

Ambient Light Sensor Detects Brightness, & Saves Energy

The Sony BRAVIA KDL40EX403 also is armed with an Ambient Light Sensor, which instinctively adjusts the TV set’s picture, so that it will match with the brightness and colour temperature of the room’s ambient lighting. This ensures that you will get the best possible viewing experience, whether day or night, and regardless of whether the room is dark or well-lit. The Ambient Light Sensor also allows you to save energy, especially when the TV set is placed on standby mode.

The Live Colour Setting Allows You to View Real-Life Colours

With the Sony BRAVIA KDL40EX403’s Live Colour feature, you’ll be able to view more vibrant, realistic, sharp and crisp colours. The Live Colour feature produces images that are very much true to life, and allows you to enjoy more life-like pictures than you’ve ever experienced in any TV set before. The Live Colour feature also makes plying video games more exciting, and more life-like as ever, you’ll certainly won’t want to play video games at someone else’s’ house again.

Watch Movies in 24 Frames per Second

With the 24p True Cinema mode, you’ll be able to watch movies in the way the director truly wanted you to. With the 24p True cinema mode, the films are played at a rate of 24 frames per second, which is the way they are actually shown on the big screen. Apart from the exciting and innovative features mentioned above, the Sony KDL40EX403 also comes complete with all the necessary connection ports. It features 4 HDMI ports, of which two are located on the rear, and 2 on the side, to enable you to connect to HD sources such a PlayStation game consoles and Blue-Ray disc players.

With a superb sound system, that’s well-balanced and organized, and the ability to produce sharp, more precise and colourful images, The Sony KDL40EX403 does achieve all its claims. The High definition component is superb, even from longer viewing distances, and the viewing angle offers a good view, regardless of where you’re seated on the living room or TV room.