The Sony KDL40S5500 is an LCD television set that contains a lot of exciting, high-technology features. It allows you to watch movies and television in truly superb High Definition detail, as it provides 1920 x 1080 resolution. The viewer can also enjoy amazingly clear, real-life images through the BRAVIA Engine 2's picture enhancement technology. Here are the other perks of owning the KDL40S5500.

Powered By the BRAVIA Engine 2

The BRAVIA Engine 2 technology provides cutting-edge technologies, such as advanced Contrast Enhancer and innovative noise reduction properties. This advanced television technology also provides four new image processing stages. In addition, the BRAVIA Engine 2 also combines full digital signal processing across different signals, which often results to amazingly life-like and clear colours, and provides the best and most natural tones. When viewing your favourite movies and TV show, the colours are truly deep and detailed, and the brightness and contrast are sharp, crisp and in full detail.

Adjust the Sound and Picture Setting, Thru Scene Select

Using the Scene Select feature, you can easily adjust and reset the picture and sound of your television set, and even alter it according to the scene that you are currently viewing, with a flick of a button on the remote control. Users can also choose from a wide array of options, which include Sports, Cinema, Game and others. The Scene Select feature ensures that the sound and picture settings truly accentuate and reflect the content.

Providing a Host of Energy-Saving Functions

The Sony KDL40S5500 also offers a wide array of eco-friendly energy-saving functions.

This includes Idle TV Standby, PC Power Management, Power Saving and Light Sensor. Each of the energy-saving features is very easy to access, and all you need is to click on a single button.

Turn Your TV into A Digital Camera Display, With USB Photo Viewer

Another wonderful quality of the Sony KDL40S5500 is that you can easily turn the TV's giant screen into a digital camera display, through the USB Photo Viewer option. By connecting your Cybershot, SLR digital camera or USB card reader, the USB Photo Viewer has customizable settings, which allow you to share and adjust your photos, and you can also create photo albums and slide-show presentations, as well as add your favourite photo as a standby screen saver.

Enjoy Real-Life Cinematic Experience with 24p True Cinema

To allow you and your family to enjoy a truly real-life cinematic experience, the Sony KDL40S5500 also includes the 24p True Cinema option, which plays movies at 24 frames per second, just like the way it plays on the big screen. Conventional TV sets on the other hand, are only able to play movies at 25 frames per second. The television also includes an adjustable wall bracket, for hassle-free wall mounting anywhere at home.

This TV set, along with other BRAVIA models, offers many power-saving features, which are bracketed under Eco Settings, which are easily accessible from the TV Menu. It also comes with a PC Power Management Mode, which switches the television set to standby, especially if no signal is received from a computer within 30 seconds.