Have you purchased a set of Private Label Rights (PLR) articles and aren't exactly sure what to do with them? PLR articles can be used as an inexpensive but highly effective marketing tool. Ideally you will purchase articles that tie in directly with your website or have an obvious correlation. Once you have your stock of articles, you can give visitors to your website an option to sign-up for free content. This gives you, the website/business owner, a potential client list. But in order to get those e-mail addresses you are going to have to make it worthwhile.

One option is to send out a regular newsletter with one of your PLR articles as the main focus. In addition to providing your mailing list with valuable information you can use it as a means to keep your company and website in the forefront of their minds. Be sure to always include contact information and special offers that you are providing to customers. As PLR articles can be re-written, you can re-use the same article down the road with enough changes to make it new and fresh.

Package your PLR articles into a free ebook format and offer it to your website visitors that sign-up for your mailing list. After sometime, you can rewrite the PLR articles to create new ebooks with no additional cost other than the time it takes to change the articles. Sometimes information in the articles may be dated, be sure to correct any old information or references to events in the past that are no longer relevant. Use the mailing list you compiled from the ebook to send out regular updates about your business.

The initial purchase of PLR articles is a smart investment. They can be used as is right away to begin marketing your business. If you have a flare for writing, take it upon yourself to rewrite portions of the article to make them new and you get more mileage from them. If you would prefer not to do it yourself, you can hire a writer to rewrite them for you for a very reasonable price.

PLR articles are a great investment for your online business.  Not only are they cost-effective and affordable, they help you to become an expert on any subject under the sun, and many times, they are pre-written to help you promote your affiliate programs or your own goods or services.