There are times when network marketers have to make difficult decisions. The issue is cash and leads. When a network marketer starts a new network marketing business they are not rolling in dough necessarily and it takes time to build up a cash flow with this type of business. Leads are needed and a lot of them to begin building a business. Here is the dilemma: Do new network marketers concentrate on the short-term methods or the long-term methods of marketing? A few search engine optimization tips under your belt will help you to decide which is right for you.

The short-term methods are the ones that bring in the leads faster, but they tend to cost a little money. The short-term method of pay-per-click is going to require that you have $1,000 per month for six months. Supposing you can do that you will enjoy driving leads to your website in large numbers and right away. All is not lost if you cannot spend that much money because there are free methods such as article marketing that will work just as well. But, they are called long-term methods because it takes longer to see results. This dilemma can be solved with a few search engine optimization tips.

The end to shoot for is to become the expert that everyone searches out because they are the ones who earn the six- and seven-figure incomes and have millions of leads. You can claim expert status after you find that an extreme amount of traffic is searching for you, but this might be too expensive. Then what the experts have is an extensive affiliate income which helps them to finance their network marketing businesses. If you do not have any traffic no one can look into your affiliate products. The last thing that makes you an expert is to have an understanding of marketing and psychology, something that comes from training and experience. You can become an expert without utilizing the search engine optimization tips, but they will be to your advantage because they do not cost you anything.

It generally takes one to three years to become the expert you need to be, but not everyone can take that much time before they begin making money for their network marketing business. As you are becoming an expert you are spending a lot more money than you are making on training and seminars. In this time your business suffers because it is not growing. The search engine optimization tips that will help you bring in some cash will help tide you over until you can become an expert.

These search engine optimization tips give you the ability to see results and not spend the money that short-term methods require. Think about the domain name you have for your website. Google gives a higher priority to those websites that have a domain name and title comprised of the keyword phrase. An example of this can be found in a search for any keyword; one of the top results on the first page may be a domain name with the keyword phrase. Fortunately for the rest of us it is possible to beat websites to the top that have many more backlinks than we do with this one tactic alone. This is a very powerful strategy. So buy the domain name for the keyword you want to target!