Adding video to website to market your products and services should be on your priority list. Because we live in an age where our attention span is almost non existent, the written word wholes very little attention. On the other hand video has the opposite effect, because we engage better with video it makes sense for us to use it in our marketing when ever we can.

So how do we go about delivering our marketing messages through video? Well that really depends on the type of service or product you are trying to market. Remember marketing is all about positioning your product or service in the right place, to the right people, at the right time.

So for this example, let’s say we have a service that helps people to find their perfect partner. You could get in touch with other relationship site owners, and ask if you could pay to have an ad on their site. Nothing fancy, a simple text ad will do, saying; "how would you like a free video revealing how to meet that special someone" or something similar.

On clicking the ad your prospect is shown a web page that requires them to enter name and email before they can see the video. The video would be something like one or more tips on how to meet your perfect partner, just don’t give away everything. None the less your tips should be of great value, something your prospect can use.

Before the video ends let the prospect know you will be sending them more tips by email, this was the reason for capturing their email address. Over time you will send them more tips that they can use to find their perfect partner. Put a small pitch at the end of each of your videos, promoting your products or services.

This is a great way to build a relationship with your prospects, they get to know you better, which makes it easier for them to buy of you in the future. Adding video to website in this way, to teach your prospect about your products and services, if done right can have a positive effect on your business.