One simple rule to unlimited good broadband for business: keep it local. Work in Kent? Use business broadband Kent. That’s it. That is the secret to magic connections that never slow down, never time out, never clog up and are usually free of undesirables who may wish to compromise the integrity of a firewall or two. The information superhighway never flows so well as when it is uncluttered – and it only becomes that empty when a local company is involved.

Simply put – business broadband is not the same as home use broadband. Here’s what people at home do with broadband: they download films, they steal music and they generally cram as many gigabytes of information as they can onto that fibre optic cable. Broadband for business users, on the other hand, use their connections to send important files to other business users; to communicate; to work. If the business user and the domestic user is driving down the superhighway at the same time, there’s always a traffic jam – which doesn’t annoy the home user, because he (or she) is too busy listening to his or her music, or watching his or her illegally downloaded film, to care. The business user, on the other hand, is stuck in a queue behind 19 million adverts and an exhortation to send off for some enhancement medicine. Wonderful.

So: Kent businesses move over to business broadband Kent, and find that their local provider has managed to set them up with a stretch of digital road all their own. How is this so? How, when the rest of the county, the rest of the nation, is struggling down the slow lane behind lorries full of viral games, can these lucky users of broadband for business be getting away with such a clear piece of the superhighway?

The answer, of course, is simple enough. The effect might be like suddenly finding your own piece of flyover driving above the M25, but the reason behind it is as simple as getting in a bus and going down the bus lane. Big businesses run business and domestic broadband, so their cables are jammed full of rubbish. Local businesses, like the providers of business broadband Kent, don’t. They have fortified stretches of cable that they sell only to businesses in their area – ensuring that all local traffic is free to deal with each other in peace, and no one has to get stuck behind the cybernetic equivalent of a five cart pile up.

Broadband for business, really, should be exactly that. For business. Unfortunately for the big fellers, the only people in the UK who are able to deliver real business oriented broadband, are the little companies – the locals that have made specialty their middle name. The advice for Kent holds across the country, for every county and town. If you work in Kent, use a business broadband Kent provider. If you don’t – go somewhere else and find a local company in your area. The rest is as free and easy as an open road.