How many times have you heard the joke about content being the king without a kingdom? Well, for digital agencies, this joke can turn out to be a bit cruel at times, especially if you have been ignoring the power of the SEO copy – and concentrating on allied issues like digital design and development. For, without proper content, there would be no doubts about the declining conversion rates.

There are innumerable search engine marketing companies that mistake their declining conversion rates to be a direct result of everything apart from their SEO copy. And they couldn’t be more wrong.

Let’s check out some of the ways in which you can use intelligently written SEO content copy to counter declining conversions –

• Don’t Gloat & Solve Issues – Remember the school days when you loved to confide in your friends and ask them for fashion advice, and how you used to hate the loud-talkers?! Well, the same is the case with the online portals. Digital agencies that try and influence buyers by boasting of their own accomplishments fall behind in the race for conversions.

o Focus on the clients’ problems instead, and solve them. This shows that you care, and the trust is easier to place on you when so.

• Make a Strong Sales Statement – Learn to close the deal before the consumer loses his/her way! Get a string sales statement, either at the top of the page, or after the SEO copy is done. A good Call-to-Action will ensure 50% more sales than what you were experiencing before!

• Complement the Content with the Design & NOT Vice-Versa – Many digital design agencies in the UK do it the other way round, and pay the price with little or no conversions whatsoever. Complement your content or SEO copy with the digital design, and you will find clients lapping up your products or services at will!

• Don’t Hurry Things – How’d you like if your fashion designer rushes you through the make-up and wardrobe trials? Remember, the clients feel the same disappointment if you rush them through to the sales counter. Let them stop, stare, check stuff out & then (with a strong Call-to-Action, mind you!), convert them into sales.

• No Compromises, No Losses – Finally, hire a good copywriter & digital design writing consultant. Remember, the moment you compromise on the quality of the writer you hire to cut down on the costs associated with the same, you lose out on potential conversions that were waiting to happen. Remember, a film might be a huge success even without great content if it has been marketed well. So, invest well, reap big!

A professional search engine marketing company will always understand the basic rules of conversions, and also admit that content or SEO copy is a big part of the same.

And if you are a firm offering digital design in UK, keeping these points in hindsight will certainly help you win a lot more points from the perspective of conversions.