Google Instant is an innovation introduced by Google; it’s all about "search before you type". This innovation is simply the Google Suggestions box extension; it works with the recent top suggestion and subsequently offers instant search results for such a term.

Following the announcement of Google Instant, a lot of pandemonium arose in the blogosphere, to the extent that some rashly declared that SEO would no longer be recognized.

What is the meaning of instant search in context to the long tail keyword? Is optimization now geared towards letters instead of words? What about the frightening Google Analytics post warning that some keywords are likely to experience substantially, fewer or more impressions henceforth?

Is there need to panic now? Here are very interesting opinions from industry experts’ about Google Instant.

• Such tense moments have been witnessed before. A good number of those who are raising alarm now concerning Google Instant are also those who panicked when Google introduced Local/Universal search and Caffeine. These people saw SEO as a game to gain mastery over, rather than accepting it as an established technique that has come to stay. If you are the type who is always searching for opportunity to trick the search engines, then you would not benefit from SEO. Great content still remains the major source of traffic rather than cheap tricks.

• Google Instant is not particularly a new method for searching information on Google. The whole essence of this new entrant is to enable web visitors find their search object much quicker. It does not matter if ‘Instant’ is turned on or off, Google search results would not change. So, if we painstakingly create unique and valuable content, Google Instant will quicken the finding of such content.

• It seems top rankings attract more exposure. Well, time will tell; however, the major change ‘Instant’ seems to exert on search tactics is that more exposure is given to top results. With the aid of the Google Suggestions box, the web visitor can see the top 2 or 3 results without having to scroll.

• Resiliency of the long-tail keywords; in the past, Google has made it known that approximately 20% of its daily queries are entirely unique. Any person who is implying that Google Instant means immediate termination of long-tail keywords should rather take a look at the least impact which Suggestions box exerted on these types of searches. People will always type out what they want with the number of words it may require.

Presently, ‘Instant’ has become the default search technique on Google for browsers including Chrome, Safari, Firefox and Internet Explorer 8. In the next few months and weeks, Google is working towards making sure that it’s new search style would be made available to all platforms as well as geographies. ‘Instant’ has come to stay; therefore, rather than looking for a new brand technique to play trick on the search engine, it is time to go back to a search engine optimization (SEO) campaign established on fresh and compelling content.