Articles have a lot to do with the success of any website or blog, and the main aim of writing and submitting articles to article directories and other websites is to drive traffic. Articles have become a key element in making a website work, and also to help that website turn a profit.

As a website owner, you must have the good sense to include articles on your website that will work for you and give you the many benefits that articles can bring.

Articles are known to be the driving force in bringing traffic to a website. They are also a factor in giving a website high rankings in the search engine result pages. The higher a website ranks, the bigger the flow of traffic. With a higher amount of traffic, the more potential for the website to generate an income.

A well-written article will catch the interest of your visitors, have them coming back for more, and may even have them recommending your website to others.

Here are some tips to help and assist you in writing your articles. There are four elements that all articles must have to give them more success.

Keywords and Keyword Phrases

An article must always be centered on keywords or keyword phrases. When a visitor goes to a website, they may not merely be browsing but actually looking for something specific. When this happens, a searcher usually goes to a search engine and types in the keyword or keyword phrases that they are looking for.

It is Important that you have an article, or articles, that have the keywords that relate to your website. For example, if you maintain a website about dog training, you must have articles about dogs and various training techniques.

There are many tools on the internet that provide a service in helping you determine what keywords or keyword phrases are mostly sought out. You can use this tool to decide which keywords to use.

Keyword Density

Good keyword density is essential for a search engine to find an article. Articles should have at least ten to fifteen percent of keyword density in their content for search engines to rank a website high in their search results. Getting a high rank in the search engines is one of the key benefits to writing articles.

Keyword density is simply the number of times a keyword or keyword phrase is used in an article. An effective article must have a keyword density that is neither too high nor too low. With a very high density, the essence of the article may be lost and might put off both the reader and the search engines. A low number of keywords may mean that the article is ignored completely by the search engines.

Quality Article Content

You cannot just riddle an article with keywords, but an article must also be regarded as good reading material. Articles must entertain people, as well as provide good information and help for whatever their need may be.

Articles should be well-written, with correct spelling and good grammar. If you want people to trust you, make your article good and interesting to read.

People respond well to facts, figures and statistics. Try to include good information and as many facts as you can. A good and well-written article will boost your reputation as an expert in your chosen field.

Linking Articles

If you are going to submit articles to article directories, ezines or other places on the internet, don't forget to include a link back to your website. After all, getting traffic is the main motivation behind writing articles for publication.

A little resource box, or author bio, with a brief description of your website should always be placed after your article. If people like your article, they will most likely click on the link and visit your website.

As a final note, your article marketing campaign should be ongoing. Submitting one article to dozens of article directories won't bring you the results you need, but writing several articles will. Perseverance is the key to success.