Many are the values that are part of our daily habits but surely, as confirmed by numerous investigations, the Italians are very interested in environmental protection, now a fundamental principle and guideline also for the international agreements, and in a good and healthy diet.

Only emotional values such as love, friendship and family are able to displace these principles, but takes on a completely different area because they not only belong to different sociological categories but are also aimed at something beyond the personal sphere and emotional with whom the individual interacts.

Returning to the investigation revealed that at least four out of ten Italians at least once a week eaten sandwiches and other food supplies from outside the home bar features which emphasizes even more attention as a healthy and proper nutrition is outside the family context and the value emotional than the same food can have. Not only that, since Italy is home to gourmet food, and origin of this attention is more and more to recur in the same choice of food that is consumed at the bar and lunch.

High demand are the typical products that stand out not only for excellence but also for digestibility and designation of origin. For example, preferred is a simple tomato bruschetta with sliced vegetables or some fast food sandwich that turns out to be heavy when eaten at lunch and too rich in calories because of too many sauces and condiments.

Furthermore, a recent survey of Coldiretti (the Italian association of agriculture) revealed that 65% of Italians would like to enjoy gourmet sandwiches, a typical product of Italy that could offer a variety of proposals in this direction as a result many of the certified origins products of which it holds the exclusive . Increasingly valued products which have regained their full value not just for geeks but for the health consciousness of the entire composition of the population. One aspect to be taken into serious consideration when comparing the results of the investigation a few years ago that showed a certain indifference towards these products.

Value, that of a healthy diet, which becomes during its awareness of the human being that is between 30 and 64 years commencing on the assessment of the direct knowledge of the ingredients in the food, the place selling food products and their source and origin.

This is not to suggest that the study of food quality face overshadows the search for the taste of hedonism and the satisfaction of the palate, quite the contrary. Although this is a look favored by male quality is identified with goodness, overshadowed by other components such as price, speed of care in the preparation or presentation. A healthy diet that reach out to those who have always been the characteristics of traditional Italian cuisine, both traditional meals in fast food, not forgetting the products ready, as long as their quality is unquestionable and tested without relying on the principle brands but on accurate scientific data.