To best understand why rental property investing software makes it possible to create cash flow analysis and marketing presentations easily, it will help to have some idea from whence it came. Understanding its origin lends credibility to the claims made about the software. So let's take a quick look before we jump in.

Rental property investing software is typically a solution developed by a real estate professional who understands the rates of return and profitability numbers associated with the purchase and marketing of investment property and generally follows years of personal rental property and real estate investing experience. Moreover, it's probably safe to say that most real estate investment software was not originally developed for resale, but rather to meet an individual business objective that evolved into a product. Of course, I can only speak with certainty by telling you how ProAPOD came about, but you get the idea.

Fair enough.

Okay, so how does a real estate investing software solution make the process of cash flow and profitability analysis viable for even a novice who is trying to evaluate and/or market income property? Let's count the ways.

Foremost, you don't need to learn the formulas for the crucial rates of return and other required ratios and measures. Quality rental property investing software has already programmed the formulas in. Cap rate, cash on cash return, internal rate of return, cash flow before tax and after tax, net present value, return on equity, and other key data are computed automatically. Plus, real estate investment software does it accurately.

Secondly, you never need to wonder what data to include in order for you to make a prudent investment decision. Bear in mind, that even if you are willing to spend time learning the formulas, you will also be required to learn what data you should include in a fashion that bears weight for real estate investing. This is not a task you can resolve over night, nor is it easy to get right. Quality rental property investing software does this for you.

Thirdly, you don't have to spend the time trying to create property analysis and marketing presentations. By this I mean you don't have to format the reports you plan to print out. It can take days if not weeks to make meaningful and readable reports, whether for your own evaluation or as a hand out to others. Quality real estate investment software creates the APOD, Proforma Income Statement, Rent Roll, Marketing Package and other reports associated with real estate investing that is both meaningful and readable to investors, lenders, and colleagues automatically.

Fourthly, you don't have to learn Microsoft Excel. If you're willing to roll up your shirt sleeves to learn the powerful features and functions provided in Excel, then yes, along with a reasonable knowledge of real estate investing, you can accomplish what any developer of quality rental property investing software has already accomplished. You can create your own cash flow analysis and marketing presentations. But having done that myself during the development of ProAPOD, it makes no sense to me why would any real estate professional would draw from his or her primary source of income (buying or selling investment property) and attempt to reinvent the wheel. Of course, it is your choice.

Finally, rental property investing software is generally affordable enough for you to avoid exhausting your own time and effort. For example, ProAPOD Real Estate Investment Software provides solutions starting at just $149.95; so you don't have to pay an arm and a leg to get everything you need to work with rental properties. Even if you are a novice, you can start creating quality cash flow analysis and marketing presentations immediately and effortlessly with a minimal investment.