If your website is going to be for the intent of making money online, then you want your website to be as effective as possible in keeping visitors around. There are certain things you can do to make your website more appealing and user-friendly. They should be taken into consideration while you initially build your website, and with every page you put on to it in the future.

Tip #1 - Do not crowd your homepage with ads.

If you try to put too many things on to your homepage it can start to look unprofessional and it can be over-stimulating. This can take away from the goal you are trying to achieve, which is directing them to your other site pages which should have information on them. You are not allowing visitors to choose from an orderly list of topics, and that may result in them clicking on the first thing they see only to find out it doesn't interest them, and then clicking off your site completely.

Tip #2 - Do not make your website a rainbow of colors.

Dark writing on a light background is best when you are trying to get visitors to take you seriously. Even if your content is the best information out there, having too many colors on the website can come across as cheesy and unprofessional; therefore, people may not take you seriously and leave your website before they even read the words.

Tip #3 - Do not have audio that automatically comes on when a visitor reaches your website.

While audio and video can be a great tool for getting your visitors to notice you and listen to you, it can also be so annoying that they will click off instantly. If your visitors have their sound turned up high, an unexpected loud noise can force them to hit the back button without thinking and not bother going back to your site. The best thing to do is allow the visitor to click on the audio or video for themselves. Most people want to hear what you have to say, just on their own terms.

Tip #4 - Keep your content to one topic.

When someone finds your website they are usually looking for a specific piece of information, and they probably got to your website with a promise to receive that information. If you have content that is related to every topic but what they are looking for, and what your website is supposed to be about, then they will leave your website quickly and find another website that has the content they are looking for. In other words if your site is about making money online, then don't include information about the latest self-help book.