he release of the Blackberry Torch this summer has created a famous following to eclipse that of its rivals, particularly its current adversary, the iPhone.

Every genre of celebrity has been converted to this latest smart phone. Even President Obama has developed a serious BlackBerry addiction. "I'm clinging to my BlackBerry. They're going to pry it out of my hands," confessed the enthusiastic e-mailer-in-chief after his security suggested swapping models.

So why is CrackBerry the brand of choice for VIP's?

The secret to pleasing the celeb is reliability, iconic design and technology that is hard working but easy to use. Push email, BBM (BlackBerry Messenger), internet access and of course it's beautiful QWERTY keyboard all combine to create the identifiable and iconic features.

The fact that the brands collection as a whole is rarely faulty shows the quality of these handsets is exceptional. The subtle aesthetics of every BlackBerry has also been central to its success in Tinsel Town. The sleek design, smooth finish and uniformed black and silver colourway whisper class and style.

Originally designed as a portable email device, the brand and concept has evolved but thankfully retained its business ethics which demand quality, consistency and reliability. The rich and famous choose BlackBerry, as the brand and the product represents and delivers all these characteristics.

With the introduction of the BlackBerry Torch this summer, gadget lust among the A list and the stylish consumer has hit an all time high. The BlackBerry Torch is the all action mobile phone saviour for your busy life at work and play.

Designed as the ultimate communications tool, the BlackBerry Torch enables your favourite starlet to send emails, chat online, post to their various social sites and make those important business calls quickly and simply.

Whatever your business or social needs are from a phone, its apparent that the BlackBerry Fan Club isn't dwindling any time soon.